Download the
Online Membership Industry Report 2024


It’s time for some real data and benchmarks for the membership industry.

We’ve surveyed thousands of membership owners to identify how they’re performing, what challenges they’re facing and which trends are prevalent. 

  • The makeup of memberships. Which niches are popular, how long they're been running, team size and the reasons people started them.
  • Sales, retention and other KPIs. How much money people are making and what that looks like in terms of member numbers, churn rate, pricing and more.
  • Discover which business models, marketing tactics and membership deliverables are most effective.

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